Dalydress Story

Dalydress has become a household name in Egypt.The brand
is known for its exquisite designs, attention to detail, and
commitment to delivering the latest trends combining fashion
and elegance for both women and men.
The brand opened its first store in 1996 in the heart of
downtown Cairo. Since then, the brand has grown steadily and
currently operates 40+ stores across Egypt.

Dalydress is a legacy fashion brand in Egypt, operated by
SETA Textiles (1958), a private equity-backed apparel retailer.
SETA Textiles is currently owned by Ezdehar Management
and Gemini Holding and operates two leading fashion brands
in Egypt - Dalydress and Premoda.

Dalydress appeals to a broad target audience of
women and men focused on those who prioritize
uniqueness, elegance, and quality.